課程名稱 |
資訊管理 Information Management |
開課學期 |
103-1 |
授課對象 |
商學研究所 |
授課教師 |
陳鴻基 |
課號 |
MBA7009 |
課程識別碼 |
741EM2300 |
班次 |
02 |
學分 |
3 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期三6,7,8(13:20~16:20) |
上課地點 |
管一102 |
備註 |
本課程以英語授課。 限本系所學生(含輔系、雙修生) 且 限學號雙號 總人數上限:35人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1031MBA7009_02 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise. |
課程目標 |
This course is based on the fundamental premise that the major role of information technology is to provide organization with strategic advantage by facilitating problem solving, increasing productivity and quality, increasing speed, improving customer service, and enabling communication and collaboration. As so, managing information resources, new technology, and communication networks is becoming a or even the-critical success factor in the operations of many organizations, private and public, and will be essential to the survival of organization in the future. The rapidly increased use of the Web, the Internet, intranet, extranet, e-business and e-commerce, and mobile computing changes the manner in which business is done in almost all organizations. We emphasize the innovative uses of information technology throughout the enterprise. |
課程要求 |
Homework assignment
1.Individual homework
2.Team homework
Short article presentation
Case presentation
Software Tool Project
Final project |
預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Cases
1.Apple 2012
2.Li & Fung: Internet Issues
3.Amazon kinder fire
4.WOOQER makes Business Social
Short articles
1.IT Doesn't Matter / IT Does Matter
2.Investing in the IT that Makes a Competitive Difference
3.Getting IT Right
4.CIO Dilemma: blue sky paradox
5.Information Technology and the Board of Directors
6.Why Your IT Project May Be Riskier Than You Think
7.Do Social Deal Sites Really Work?
8.New Pattern of innovation
9.Why IT Fumble Analytics
10.You may not need big data |
參考書目 |
1.Essentials of Management Information Systems, Laudon and Laudon, 12th ed., Person
2.Lecture notes
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評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Individual homework |
10% |
|
2. |
Team homework |
16% |
4 cases, 4 pts each |
3. |
Short article team presentation |
12% |
3 articles, 4 pts each |
4. |
Case presentation |
10% |
team |
5. |
Software tool project report |
8% |
team |
6. |
Software tool project presentation |
8% |
team |
7. |
Final project report |
15% |
team |
8. |
Final project presentation |
10% |
team |
9. |
Class participation |
11% |
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週次 |
日期 |
單元主題 |
第1週 |
9/17 |
Business Information Systems: Concept and management (Chapter 1)
- IT, Organization and Business Management
- Concept Framework of IS
- The Effects of IT on Business Environment |
第2週 |
9/24 |
Global E-Business and Collaboration (Chapter 2)
- Functional Applications and Transaction Processing
- Functional information systems
- Integrating functional IS
- How IT supports compliance |
第3週 |
10/01 |
Achieving Competitive Advantage with Information Systems (Chapter 3)
- Value creation, Business Model and Network
- Strategic planning and competitive models
- Porter’s model
Short article:IT doesn’t matter/ IT does matter
Short article: Investing in the IT that Makes a Competitive Difference |
第4週 |
10/08 |
CASE: Apple 2012
- Case Presentation
- Cases discussion
- Case Wrap-up and Review |
第5週 |
10/15 |
E-commerce and E-business (Chapter 9)
- e-Commerce, e-Business
- Digital market and digital product and service
- Global interorganizational systems
Short article: Getting IT Right |
第6週 |
10/22 |
Telecommunications, the Internet, and Wireless Technology (Chapter 6)
- Telecommunications and Networking
- Communications Networks
- The Wireless Revolution
- Location-based service and commerce
- Pervasive computing
Short article: CIO Dilemma: blue sky paradox |
第7週 |
10/29 |
Managing Data: Database and Information management (Chapter 5)
- File management
- Database management
- Managing data resources
- Data warehousing and mining
Short article: IT and Board of Directors |
第8週 |
11/05 |
Case: Li & Fung: Internet Issues
- Case presentation
- Case discussion
- Case Wrap-up and Review |
第9週 |
11/12 |
Software tool project presentation |
第10週 |
11/19 |
Software tool project presentation |
第11週 |
11/26 |
Understanding Enterprise System: ERP, SCM and CRM (Chapter 8)
- Enterprise Resources Planning
- SCM, CRM
- Product life cycle management
Short article: Why Your IT Project May Be Riskier Than You Think |
第12週 |
12/03 |
Case: Amazon Kinder Fire
- Case presentation
- Case discussion
- Case Wrap-up and Review |
第13週 |
12/10 |
Securing Information Systems (Chapter 7)
- System vulnerability and abuse
- Business value of security and control
- Framework for security and control
- Technology and tools
Short article: Do Social Deal Sites Really Work? |
第14週 |
12/17 |
(schedule changed) Final Group Project Presentation!
Improving Decision Making and Managing Knowledge (Chapter 10)
- Decision Making and IS
- Business Intelligence
- Working smarter not harder
- Knowledge creation and KM framework
- Learning from data
Short article: New Pattern of innovation |
第15週 |
12/24 |
Case: WOOQER makes Business Social
- Case presentation
- Case discussion
- Case Wrap-up and Review |
第16週 |
12/31 |
Global and Interorganizational Information Systems
- Global information systems
- Interorganizational IS and virtual organization
- Partner relationship management and collaborative commerce
Short article: Why IT Fumble Analytics
Short article: You may not need big data |
第17週 |
1/07 |
Final Project Presentation |
第18週 |
1/14 |
Final Project Presentation |
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